What changed, before and after.

Couture & bridal — e-commerce

Marchesa

Took over Marchesa's paid media in 2023 and rebuilt the account from a negative position into consistent profitability — then layered in AI production to keep creative fresh between shoots.

Fine jewellery — DTC e-commerce

Get Back

Paid media for a fine jewellery label planned around its 2025 sale cycles — purchase ROAS climbed from 2.26x to 8.29x while the year closed 134% ahead of the last one.

Fragrance — launch campaign

THALIE Paris

Editorial film and imagery for the launch of THALIE Paris' Nocturnal Muse extrait de parfum — a nocturnal world of lace, shadow and deep florals.

Deliverables—Editorial film and imagery for the Nocturnal Muse launch

Emerging apparel — e-commerce

Indigold

Directed and produced the entire Fall/Winter editorial campaign for Indigold's initial launch — campaign imagery and brand film included — so the label opened with a complete visual world.

Deliverables—Brand editorial imagery and video

Beauty & lifestyle — e-commerce

Ancient India by Rachel Roy

Product and campaign imagery for a beauty line, directed so each frame doubles as a performance asset and a PDP hero.

Deliverables—Campaign creative

Consumer electronics — DTC e-commerce

Sony

Media planning, account structure and delivery for Sony's self-fitting hearing device line — scaled from a small always-on test into seven figures of tracked purchase value.

Film & entertainment — ticket sales

Lionsgate

Pre-theatrical and post-theatrical paid campaigns for titles including Spiral, The Hitman's Wife's Bodyguard, The Jesus Music and In the Tall Grass.

Publishing & media — branded content distribution

Condé Nast UK

Paid promotions run through publication accounts including Vogue, GQ, World of Interiors and Condé Nast Traveller — putting partner branded content in front of each title's audience at scale.

Luxury candles & sculpture — DTC e-commerce

Etternel

End-to-end brand foundation for Etternel — sculptural ritual candles positioned as collectible art objects. Delivered brand essence, identity, colour, typography, packaging, art direction and launch strategy.

Deliverables—Full brand development