Case studies
What changed, before and after.
Fashion, beauty and lifestyle e-commerce brands, documented across the funnel — awareness, consideration, conversion and retention. Full spend, creative testing and audience detail is walked through with prospective clients.
Couture & bridal — e-commerce
Marchesa
Took over Marchesa's paid media in 2023 and rebuilt the account from a negative position into consistent profitability — then layered in AI production to keep creative fresh between shoots.
Read the case study12x
Peak campaign ROAS
6-7x
Average maintained ROAS
Negative → profitable
Account turnaround
Fragrance — DTC e-commerce
THALIE Paris
Launched THALIE Paris' first paid media strategy alongside AI-produced creative for the Nocturnal Muse extrait de parfum — so the fragrance had both brand presence and performance assets from day one.
Read the case studyFirst
Paid media strategy for the brand
1 shoot
Extended into a full asset library
Full funnel
Hero film, cutdowns, statics, PDP visuals
Emerging apparel — e-commerce
Indigold
Directed and produced the entire Fall/Winter editorial campaign for Indigold's initial launch — campaign imagery and brand film included — so the label opened with a complete visual world.
Read the case studyFull F/W
Editorial campaign
0 → launch
Imagery bank + brand film
One direction
Consistent world across every asset
Beauty & lifestyle — e-commerce
Ancient India by Rachel Roy
Product and campaign imagery for a beauty line, directed so each frame doubles as a performance asset and a PDP hero.
Read the case studyDual use
Ad creative and PDP from one set
Consistent
Single visual language across SKUs
Fast
New SKUs added without re-shoots
Consumer electronics — DTC e-commerce
Sony
Media planning, account structure and delivery for Sony's self-fitting hearing device line — scaled from a small always-on test into seven figures of tracked purchase value.
Read the case study10.77x
Average purchase ROAS at test stage
$1.31M
Tracked purchase value, Jan–Aug 2025
5.05x
Average ROAS at scale across 14 campaigns
Film & entertainment — ticket sales
Lionsgate
Pre-theatrical and post-theatrical paid campaigns for titles including Spiral, The Hitman's Wife's Bodyguard, The Jesus Music and In the Tall Grass.
Read the case study$2.08M
Managed spend on a single opening
363.8M
Impressions delivered
$0.31
Lowest cost per qualified view
Publishing & media — branded content distribution
Condé Nast UK
Paid promotions run through publication accounts including Vogue, GQ, World of Interiors and Condé Nast Traveller — putting partner branded content in front of each title's audience at scale.
Read the case study1,034
Campaigns managed in account
4.5M+
Single-campaign reach
13.2M+
Single-campaign impressions
Luxury candles & sculpture — DTC e-commerce
Etternel
End-to-end brand foundation for Etternel — sculptural ritual candles positioned as collectible art objects. Delivered brand essence, identity, colour, typography, packaging, art direction and launch strategy.
Read the case studyFull brand
Foundation delivered
3 forms
Sculptural collection
Founding edition
Launch strategy