The Darcy Agency

N°02 — Case Studies

Featured work

Case 01 · Fragrance launch · Paris

THALIE Paris, Nocturnal Muse

Creative campaign imagery and motion for the launch of Nocturnal Muse Extrait de Parfum — a nocturnal world of lace, shadow, and deep florals.

Client
THALIE Paris
Role
Creative direction · AI production
Marchesa — Garden Party
Marchesa — Opulent Destinations
Marchesa — Evening Glamour
Marchesa — Coastal Escape
Marchesa — City Soirée
Marchesa — Last of Its Kind
Marchesa — Salon Red

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Case 02 · Couture house

Marchesa, end-to-end

Editorial creative, product-level testing, and clean purchase measurement — across site, email, and paid social.

Avg. ROAS
10.45x
Role
Art direction · AI · Paid media

Case 03 · Fashion AI Expo · PFW

Pierre Cardin, reimagined

A hero film for the Fashion AI Expo at Paris Fashion Week — reinterpreting Cardin's space-age silhouettes through a generative lens.

Venue
PFW · March 2026
Role
Direction & AI production

Case 04 · Royal Jump · France

E.P.P.S. × UFD, on the runway

A runway film built around the collections of E.P.P.S. and UFD — produced for Fashion AI Expo programming at Royal Jump.

Designers
E.P.P.S. & UFD
Venue
Royal Jump · France

N°03 — Paid Media

Performance,
measured.

Match the offer to the audience, test creative against revenue, scale what proves itself. Same operating system across every account.

  • Marchesa

    Couture house

    10.45x

    Avg. purchase ROAS

    Ongoing account management built around editorial creative, product-level testing, and clean purchase measurement.

  • Sony

    Music & entertainment

    10.77x

    Avg. purchase ROAS

    Audience and creative systems translated entertainment demand into accountable ecommerce performance.

  • Monster Jam

    Live entertainment

    $3.3M+

    Paid media managed

    Multi-season spend organized by market, timing, and event demand so media scaled without losing local relevance.

  • DermStreet

    Skincare & beauty

    529%

    New-customer ROAS

    A BFCM acquisition push separated new-customer efficiency from blended reporting to show what actually grew the base.

N°04 — Imagery

Selected
imagery.

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N°05 — Press

Featured in.

  • Forbes
  • Vogue Business
  • AI Fashion Week NYC
  • Fashion AI Expo
  • Paris Fashion Week
  • Fashionista.com