N°01 — Work
Campaigns, commissions and production for fashion and luxury brands — from concept through to the media that sells it.
Case 01 · Couture house
AI editorial creative built for a couture house — campaign stills, email visuals and paid-social assets from concept to final delivery.
Case 02 · Fragrance — launch campaign
Editorial film and imagery for the launch of Nocturnal Muse Extrait de Parfum — a nocturnal world of lace, shadow, and deep florals.
Case 03 · Beauty · Product campaign
Product campaign imagery for the Ayurvedic skincare line — navy and gold packaging shot as still life, built for feed, PDP and paid social.
Case 04 · Indigold · F/W editorial
A full fall/winter editorial campaign for Indigold, an upcoming menswear label — imagery built for web, social, billboards and retail.
Case 05 · Fashion AI Expo · PFW
A hero film for the Fashion AI Expo at Paris Fashion Week — reinterpreting Cardin's space-age silhouettes through a generative lens.
Case 06 · Royal Jump · France
A runway film built around the collections of E.P.P.S. and UFD — produced for Fashion AI Expo programming at Royal Jump.
Case 07 · Luxury candle · Brand foundation
End-to-end brand foundation for a sculptural ritual candle house — identity, packaging, art direction and launch strategy for the founding edition.
N°02 — Imagery
A showcase of craft — editorial-grade AI images directed like a shoot, finished like a photograph. Made for brands who need refined, usable visuals.
N°03 — Results
A headline from each engagement. The full studies — spend, creative testing, audience structure and what we would do differently — are walked through with prospective clients.
Sony
Consumer electronics
10.77x / 5.05x
ROAS at test / at scale
A 10.77x average purchase ROAS at test stage, holding 5.05x while scaling across 14 campaigns.
Marchesa
Couture house
12.7x / 6–7x
Peak / average maintained ROAS
Peak campaign ROAS reached 12.7x in January 2025, with average maintained ROAS of 6–7x.
Condé Nast UK
Publishing & media
4.5M+
Single-campaign reach
Branded content promotions run through Vogue, GQ, World of Interiors and Condé Nast Traveller accounts.
Get Back
Fine jewellery
134%
Year-over-year growth
ROAS increased from 2.26x to 8.29x across 2025 sale cycles alongside 134% year-over-year growth.
Lionsgate
Film & ticketing
$2M+
Opening-weekend media managed
National ticket-sales media planned by market and release timing, measured against verified conversions.
Disney on Ice
Live entertainment
15.5x
Peak ticket-sales ROAS
Market-by-market ticketing media with creative and audience testing tuned to each tour date and venue.
N°04 — Press
