N°00 — Free Diagnostic
Score your
brand’s
performance.
A 90-second diagnostic for brands spending on paid. See where your creative, media and AI pipelines are quietly costing you revenue — and the three moves that compound ROAS this quarter.
Built from work with
- Marchesa
- Condé Nast UK
- Lionsgate
- Sony
- THALIE Paris
- Rachel Roy
- Toccin
- Ettika
Sample Report
N°—
Efficiency score
62/100
Scaling, with leaks.
Creative pipeline
18/32
Paid media
24/32
AI production
20/36
Priority fix
Rebuild your creative pipeline for velocity.
Who is scoring you
The benchmarks come from accounts we actually run.
Your score is measured against the performance we hold for the brands below — not an industry average.
“I’d recommend you to anyone and will continue to do so.”
Edward Chapman · Marchesa
- 10.45x
- Peak return on ad spend
- 5–6x
- Typical return across accounts
- 14 days
- Concept to delivered campaign
01
Creative is the new targeting
Algorithms have flattened audience advantage. The brands compounding are the ones producing more on-brand, on-message variants per week — not bidding harder.
02
Spend doesn't fix structure
More budget poured into a leaking funnel scales the leak. The score isolates whether the bottleneck is upstream of media — most of the time, it is.
03
AI is now a margin lever
Editorial-grade AI production has collapsed cost-per-asset. Brands ignoring it are quietly losing margin to the ones that aren't.
Why it matters
Most brands are spending more on paid
and getting back less.
The bottleneck is almost never the budget. It's the rate at which you produce on-brand creative, refresh top-of-funnel, and translate identity into performance. This audit tells you exactly where you stand — and what to fix first.