N°01 — About
A founder-led studio
for brand growth.
Media, creative, and production under one creative direction — so the work looks like the brand and still answers to the numbers.
- Paid media
- Creative direction
- AI production
- E-commerce growth
N°02 — Studio
The Darcy Agency is a performance and creative studio built for fashion and lifestyle brands. Founded by Terri Trovato, the agency combines paid media, brand development, creative direction, and AI production under one roof. From paid social campaigns to editorial imagery and brand world-building, every project is founder-led and designed to turn attention into revenue. The studio is based in Europe and works with clients across the US, UK, EU, and Middle East.
N°03 — Founder
Editorial-grade
or it doesn't run.
Terri spent eleven years in paid social: campaign manager on Condé Nast UK campaigns, media buying for Sony, Lionsgate and Disney on Ice. Eleven years watching which images people actually buy from.
Then she became an AI fashion designer — represented by Desyre Agency, shown at digital fashion weeks and Fashion AI Expo Paris, March 2026.
“I spent eleven years watching which images sell. Then I learned to make them.” That is the whole idea behind The Darcy Agency. The campaign imagery and the paid media that runs it sit under one direction. Based in Europe, working US hours.
N°04 — Brands Terri has worked with
See the work →- Marchesa
- THALIE Paris
- Etternel
- Indigold
- Toccin
- Ancient India by Rachel Roy
- Ettika
- Get Back Necklaces
- Condé Nast UK
- British Vogue
- British GQ
- Tatler
- Condé Nast Traveller
- World of Interiors
- Lionsgate
- Sony
- Disney on Ice
- Monster Jam
- PBS
N°05 — Approach
How the work
gets made.
01
One direction, one number
Media buying, creative direction, and production sit together, so creative and media answer to the same numbers.
02
Editorial standard first
Every asset is judged as if it were running in the book. If it doesn't look like the brand, it doesn't go live.
03
Built to compound
Testing frameworks, creative libraries, and funnel fixes that keep working long after the campaign ends.