Paid Media · Create + Sell
Meta's automation spends your money. We decide which parts of it get to.
We test Meta's automated tools one at a time, with every other setting off, and keep only what beats our own setup.
Apply to work with usControl, not autopilot.
| What Meta's automation does | What we do instead |
|---|---|
| Overspends | Budget caps and pacing we set |
| Chases the cheapest clicks | We track new-customer cost and new-customer ROAS, not just blended results |
| Splits budget badly | We set the split between prospecting and retargeting |
| Generates weak creative and copy | We supply on-brand creative every cycle |
Paid social across Meta, TikTok, Pinterest and Snapchat, alongside Google Search and Shopping. AI campaign production is included in every retainer.
Measured in results
Lionsgate
$2.08M
Managed on one release · pre- and post-theatrical campaigns across multiple films
See the work →Disney on Ice
15.5x
Peak ticket-sales ROAS
Diagnose. Direct. Deploy. Compound.
01
Diagnose
Read the account, creative and purchase data. Establish the baseline and identify what needs to change.
02
Direct
Set the campaign direction, audience split, budgets and creative testing plan.
03
Deploy
Launch the creative and media together. Test one lever at a time against the baseline.
04
Compound
Keep what earns its place. Feed results into the next creative cycle and budget decisions.
Who it's for
Brands spending $5,000+ a month on paid social.
All amounts in USD. Retainer fees are tailored in your proposal.
Apply