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Beauty — paid media
Dermstreet: New-customer results, not just blended ROAS.
Paid media measured against new-customer returns: 435% new-customer ROAS in December 2025.
435%
New-customer ROAS, December 2025
435%
New-customer ROAS, December 2025
$283K+
Tracked revenue in the two reported windows
Scope
- Paid media
- New-customer measurement
December 2025; revenue windows November 1–19 and December 1–19, 2025
The problem
Understand what paid media returns from new customers, rather than relying only on blended account results.
What we did
- 01Measured new-customer ROAS separately from blended results.
- 02Reported tracked revenue for the specified November and December windows.
The result
December 2025 returned 435% new-customer ROAS. The reported November 1–19 and December 1–19 windows totalled $283,728.31 in tracked revenue.