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Fragrance — launch campaign
THALIE Paris: An editorial launch world for Nocturnal Muse.
Editorial film and imagery for the launch of THALIE Paris' Nocturnal Muse extrait de parfum — a nocturnal world of lace, shadow and deep florals.
Deliverables — Editorial film and imagery for the Nocturnal Muse launch
Scope
- Creative direction
- Editorial film
- Editorial imagery
- AI production
Launch campaign
The problem
A niche fragrance launch needed the visual weight of a house campaign without a house production budget.
What we did
- 01Directed one nocturnal concept with a fixed palette and motion language.
- 02Produced an editorial film for the Nocturnal Muse launch.
- 03Created editorial imagery from the same direction so film and stills read as one world.
The result
A cohesive editorial film and image set that gave Nocturnal Muse a launch with couture-level taste.