Film & entertainment — ticket sales
Lionsgate: Two million in spend put behind theatrical openings.
Pre-theatrical and post-theatrical paid campaigns for titles including Spiral, The Hitman's Wife's Bodyguard, The Jesus Music and In the Tall Grass.
$2.08M
Managed spend on a single opening
363.8M
Impressions delivered
$0.31
Lowest cost per qualified view
Scope
- Media planning
- Paid social
- Ticket-sales campaigns
- Post-theatrical / PVOD
Multi-title theatrical and PVOD windows
The problem
Film releases have no second chance. Demand has to be built to a fixed opening date, moved into ticket purchase on partner platforms, then re-captured after the theatrical window closes.
What we did
- 01Ran 66 campaigns across the opening, split by week, placement and objective rather than one flighted push.
- 02Separated feed and stories builds so each placement got creative made for it.
- 03Drove ticket intent directly into Fandango checkout alongside watch-page and trailer objectives.
- 04Reopened the audience after theatrical release for the PVOD window instead of starting cold.
Funnel: before and after
Stage by stage.
Awareness
Before
Single broad trailer push
After
82.7M people reached across week-by-week campaign waves
Pressure built toward the opening date rather than peaking early.
Consideration
Before
Trailer views treated as the goal
After
Qualified views bought as low as $0.31
Cheap attention was measured against genuine watch intent.
Conversion
Before
No direct path to a ticket
After
Dedicated Fandango initiate-checkout campaigns
Interest was converted inside the purchase window, not after it.
Retention
Before
Spend ended with the theatrical run
After
Post-theatrical PVOD campaigns to warm audiences
The same audience was monetised twice.
Multiple titles opened with structured, measurable paid support across both the theatrical and post-theatrical windows.