Purchase ROAS — Jan 2025
7.05x15.70x
10.45x blended · $55.07 cost per purchase
Creative rebuilt around hero gowns and a tightened campaign set, holding efficiency while scaling.
Luxury bridal & eveningwear house
Paid media + creative direction
N°01 — Capabilities
Built to grow brands.
Six disciplines, one studio. Hire us as a fractional creative partner or to lead a single campaign.
6
Disciplines under one roof
48h
From brief to first concepts
100%
Founder-led on every account
What we do
Select a discipline
ROAS-led campaigns across Meta, TikTok, Pinterest, YouTube, Google and LinkedIn. Funnel design, creative testing matrices, audience research, and budget allocation engineered around your category margins — not vanity metrics.
EnquireDeliverables
- —Full-funnel strategy
- —Creative testing
- —Audience research
- —Reporting & insights
Brand worlds with a point of view. Art direction, campaign concepting, casting briefs, and the editorial discipline to make every asset feel like part of one collection — even when it's a 6-second ad.
EnquireDeliverables
- —Brand strategy
- —Campaign concepting
- —Art direction
- —Asset systems
Midjourney, AI fashion design, phygital concepting, and post-production at editorial quality. Featured at AI Fashion Week NYC and represented by Desyre Agency — we treat AI as a couture atelier, not a content factory.
EnquireDeliverables
- —AI imaging
- —Phygital design
- —Look development
- —Post-production
From DTC fashion houses to luxury, NFPOs and Web3, we sit in the founder's chair: pricing, positioning, retention, partnerships, and the brand-versus-performance balance that decides how a label compounds.
EnquireDeliverables
- —Positioning
- —Retention strategy
- —Partnerships
- —Performance roadmaps
Conversion optimisation across product pages, checkout flows and lifecycle email — wired tightly to paid media so traffic actually turns into revenue.
EnquireDeliverables
- —CRO audits
- —Lifecycle email
- —Funnel optimisation
- —Analytics setup
Editorial, not transactional. We broker and produce partnerships that connect fashion houses with the right designers, talent, retailers, and cultural platforms — compounding reach without diluting the brand.
EnquireDeliverables
- —Designer collaborations
- —Talent & creator deals
- —Co-branded campaigns
- —Licensing & capsules
N°02 — How we work
Four phases, one cadence
One cadence,
start to scale.
01
Diagnose
Audit of creative, media and funnel. We find where the money leaks.
02
Direct
A campaign world, a testing matrix and a production plan you can see.
03
Deploy
Assets shipped, media live, spend paced against category margins.
04
Compound
Weekly reads, creative iteration, and scale on what earns it.
N°03 — Results
Reported campaign performance
What changes when
the work is aligned.
Purchase ROAS — Black Friday week
5.59x12.48x
7.29x blended · $27.23 cost per purchase
23 campaigns across prospecting, retargeting and retention; 1,205 purchases at a $27.23 cost per purchase.
Skincare DTC brand
Paid media + BFCM creative
Purchase ROAS — 2025 sale cycles
2.26x8.29x
+134% paid media growth in 3 months
Ten-campaign testing matrix across seasonal sales, scaled on efficiency rather than spend.
Contemporary jewelry label
Paid social growth + testing
Not sure where
the gap is?
Take the Performance Scorecard — five minutes, a tailored read on your creative, media and production.
N°04 — FAQ
Frequently asked.
What clients ask before we start working together.
01What kinds of brands does The Darcy Agency work with?
We specialize in fashion, luxury, and lifestyle brands — from emerging designers to established houses — and also partner with adjacent verticals like beauty, e-commerce DTC, and Web3 projects that need editorial-grade creative.
02Do you offer paid media management?
Yes. We plan, build, and run paid media campaigns across Meta, TikTok, Google, and Pinterest — handling creative strategy, audience targeting, budget pacing, and performance reporting end-to-end.
03What is AI-driven production?
We use generative AI tools alongside traditional creative direction to produce campaign imagery, lookbooks, and editorial content — cutting production time and cost without compromising taste. It's how we ship couture-quality visuals at the speed paid media demands.
04Do you work on retainers or per project?
Both. Most clients start with a defined project (a launch campaign, a paid media audit, a creative refresh) and then move into a monthly retainer for ongoing creative and growth work.
05Where are you based and who do you work with?
The studio is based in Europe and operates on US working hours. We work with brands worldwide — currently with clients across the US, UK, EU, and Middle East.
06How do I get started?
Email info@thedarcyagency.com or use the contact page. Every inquiry gets a personal reply, usually within two business days, followed by a discovery call to scope the project.