Beauty & lifestyle — e-commerce
Ancient India by Rachel Roy: Beauty product visuals built for the scroll.
Product and campaign imagery for a beauty line, directed so each frame doubles as a performance asset and a PDP hero.
Dual use
Ad creative and PDP from one set
Consistent
Single visual language across SKUs
Fast
New SKUs added without re-shoots
Scope
- Creative direction
- AI production
- Product imagery
Product campaign
The problem
Beauty SKUs need constant fresh imagery, but per-SKU shoots make the unit economics impossible for a growing line.
What we did
- 01Established one lighting and surface language that any SKU could drop into.
- 02Produced hero, texture and in-context frames per product.
- 03Delivered crops sized for feed, story and product pages up front.
Funnel: before and after
Stage by stage.
Awareness
Before
Limited, inconsistent product imagery
After
A consistent, scroll-native set per SKU
The line reads as one brand across every placement.
Consideration
Before
Ad and PDP visuals produced separately
After
One direction serving both
Lower production cost, tighter message match.
Conversion
Before
New SKUs waited on shoot availability
After
New SKUs added into the existing world on demand
Launch velocity stopped depending on studio calendars.
A repeatable visual system that keeps the line looking premium while removing the per-SKU production bottleneck.